Wayfinding is an essential part of retail, and as mall owners, you can make sure that your mall is wayfinding the most customers possible. After all, customers don’t come to your mall all of the time; sometimes they just move into the mall for one reason only – to get the best deals! Yet, if you haven’t taken steps to make sure that your mall is wayfinding your customers, you’re missing out on a potentially valuable source of revenue. And that’s why many mall owners are moving away from signage and towards other, less intrusive, but no less effective, means of marketing and advertising. Here are 9 benefits of wayfinding kiosks in shopping malls:
Wayfinding makes it easy for customers to find their way through the mall. As a result, stores can actually draw more traffic from shoppers, resulting in higher sales. With so many people walking around a busy shopping mall, it becomes easy for them to miss their way. But with wayfinding kiosks in place, it’s easy to see which stores are to their left, right, or down the road. This ensures that shoppers will know which store to go to without running around aimlessly.
Wayfinding makes it easier for staff to handle customers. It’s a well-known fact that not everyone who enters a shopping mall will buy what they’re looking for. Sometimes people have to turn around and move along. By having wayfinding kiosks in place, mall staff can easily indicate which items are in each section to clear away clutter. Or they can direct customers to the restrooms or point them in the direction of the checkout counters where they can pay for what they need.
Wayfinding also reduces stress for customers. When they walk around the mall with headphones or ear buds in, it’s hard for them to focus on exactly what they want to buy. In addition, the constant movement can lead to disorientation as well as boredom, especially if they’re hitting several dead ends.
By installing wayfinding kiosks in your shopping mall, you can reduce the confusion that can come with navigating the mall. It won’t take long for a person to become disoriented, especially if they’re trying to figure out the locations of all the stores. However, by having wayfinding systems in place, people can see which stores are to their immediate right and left. This helps them pinpoint the right aisle and then go to the store closest to their car. This way, they won’t have to fumble through their bags just to get to the cashier and avoid paying full price for whatever it is they want to buy.
Wayfinding devices will also allow customers to know where certain departments are located. For example, if a customer wants to find the bathroom, they shouldn’t have to search through the whole mall until they find it. With a wayfinding system in place, they can immediately see which bathroom belongs to which department. By doing this, they cut down on wasted time searching for things in general and therefore cut back on frustration for the customer as well.
Another benefit of having a wayfinding system in a shopping mall is that it can increase foot traffic to the mall. If there are a lot of people going into the mall, shoppers will have more chances of finding the things that they want. They will also have a greater chance of being able to purchase something. A wayfinding system can attract people by pointing them directly to the stores that they need.
One last benefit of having wayfinding kiosks in a shopping mall is that they help visitors navigate the mall. When people are unfamiliar with the places that they are going to be in, they might get lost. This would make them afraid to enter certain areas or they might not enter at all. Wayfinding devices will help them navigate in the right direction. This makes them more likely to be successful in their shopping endeavors.
These are just some of the ways that having wayfinding devices installed in a shopping mall can benefit a business. There are lots of other benefits that a business can gain when they install these types of systems. Depending on the size of a shopping mall and how many shoppers go into the mall each day, the benefits of having a wayfarer might be minimal to none. However, it is always important to keep the needs of your customers in mind when you are making decisions about the layout of your store.