How to Increase Customer Service With a Touch Kiosk
A favorite application for touch screen kiosk customers is touchscrolling. Stores, malls, hospitals, airports and other public venues rely on touchscrolling kiosks to enhance customer experiences. Clearly, most people attend these venues in groups, and touchscrolling kiosks enable more than one person of the group to experience that same thrill – the thrill of interacting with an apparatus as fascinating as a giant and colorful device that interacts with their fingers. Not only does the touchscrolling serve to increase customer satisfaction and customer retention, but it also saves on staffing and labor costs. The kiosk system takes up less space and thus reduces operating costs.
The key components of a touchscreen kiosk include a display, touch sensitive display (or simply touch screen), a keyboard and a processing unit. The screen is the part of the unit that actually displays the information and allows the interaction. The touch sensitive display allows the operator to manipulate the display and, when needed, also use the stylus. The keyboard supplies input to the operators, and the processing unit is the brains of the system, processing all the information and then providing the results to the display.
The multi Touch Interactive touch kiosk is a newer innovation. While touch screens with resistive or ionic liquid displays were commonplace years ago, multi touch interactive touch kiosks offer an improved user experience with many advantages. Multi touch interactive touch kiosks provide the operator with the ability to interact with the multi touch interactive screen from more than one place. Operators can easily move their fingers over the various functions on the screen, making it much easier to navigate through menu selections and select an item. Operators can do this even while standing in one place, as using the keyboard and mouse would make it difficult.
When the multi-touch displays first appeared, they were viewed as more of an addition to the permanent display systems. These systems gradually took the place of the displays, as they were found to be easier to program and install. Newer generations of these kiosk devices now include an integrated display system along with the multi touch displays. The integrated display system is a part of the unit that combines the display and touch sensitive units, typically built into a modular kiosk. As with the portable kiosk models, the integrated display system includes a touch sensitive display screen, a camera for video surveillance, a push button interface for input, and a digital signature for authentication purposes.
As with the portable kiosk models, the multi touch display unit allows the operator to input the payment details into the payment module of the kiosk. Once this information is entered in the correct area, the app that controls the unit will execute a scan of the user’s finger to identify it as being eligible for use. Once the app has verified the finger, the screen will show a list of possible purchases, one item at a time, from a menu that is displayed by the app. If a customer chooses to purchase something from the kiosk, the screen will either light up and show the options or it will ask for confirmation. Once the customer chooses to proceed with the purchased item, the screen will either light up again or the option to deny the transaction will appear.
Another advantage that the new touch screen units have over their older versions is the ability to run multiple apps on one single unit. The new types of interactive touch kiosk units are capable of running both android and IOS apps at the same time. This is achieved by allowing the units to be connected to a USB port that contains both android and IOS software. In other words, the unit will act as if it had two different operating systems running at the same time.
In order to make the display work in conjunction with the mobile devices used to conduct the transaction, the customer must insert their finger into the reader and then point their finger towards the on-screen payment area. Once the finger is detected, the system will either allow a payment to be made or will prompt the customer to enter in a new payment method. Once the transaction has been completed, the reader will disappear and the kiosk will then beep, signal that the interactive screen has been engaged. The process is complete and the customer is now able to enjoy their shopping experience on one of the many touch screen enabled interactive kiosks located across retail establishments.
While the advent of an interactive touch display kiosk allows for the easy customization of an existing system, it also opens up the possibility for the creation of completely custom-designed kiosk units. A specialized programmer can create a customized app that utilizes the content management system already contained on the kiosk and which can easily integrate it with any number of third party Android and IOS applications. This not only makes the kiosk more versatile but also ensures that the customer will find their shopping experience is entirely unique and hassle free.